586 international leads
for Eurosatory 2026.
A LinkedIn Ads campaign for the world’s largest defense and security trade show: cost per lead divided by 17 vs B2B benchmark.
The client.
Eurosatory is the world's largest land and airland defence and security trade show. Organised by COGES Events, it brings together over 2,000 exhibitors and 60,000 professional visitors every two years in Paris-Nord Villepinte.
Our approach.
Awareness
Controlled reach on target functions (operations, engineering, IT, protection services) in priority geographies.
Lead generation
Clear-message posts for the Earlybird promise, direct link to pre-registration, weekly angle iteration.
Conversion
Continuous optimisation on cost per lead, audience arbitrage, retargeting of unfinished click-throughs.
The results.
Our conviction.
A disciplined approach to paid B2B media: precise strategic framing, continuous creative testing, weekly piloting. The result is not by chance.