Before you communicate,
know what you want to say.
A brand without a position blends into the landscape. Our strategy and positioning offer gives you a clear, defensible territory, recognizable among twenty competitors.
Who this offer is for.
- Leaders launching a venture who want to skip the first six months of identity guesswork.
- Leaders repositioning a brand that has blurred from offer expansion, and want clarity back.
- Leaders preparing a major growth step (fundraise, hiring, internationalization) who want a solid foundation before accelerating.
What you get.
- A written competitive analysis covering three to five direct and indirect competitors.
- A map of occupied positions and free spaces in your market.
- A complete brand platform: purpose, vision, values, promise, target, tone of voice, editorial principles.
- An illustrated communication territory (words, images, cultural references).
- Five to ten activation recommendations, prioritized by effort and expected impact.
- An oral presentation of the document to your team, online or on-site.
Our method applied
to this offer.
Audit
A one-hour interview with you, reading of all your existing materials, competitor analysis, review of your sector's voice over the last twelve months.
Hypotheses
We formulate three contrasting positioning directions, which we present to you out loud. You react freely, we adjust.
Platform
Writing of the definitive brand platform, back-and-forth with you, delivery of the final illustrated document.
How much it costs.
Use case.
FAQ.
Four to six weeks on average, from our first meeting. The duration mainly depends on your availability for back-and-forth.
No. The opposite is often preferable: start with the brand platform, which will then guide a more coherent site redesign.
A strategy consulting firm handles corporate strategy as a whole. We focus on brand strategy and its translation into communication. Our fees reflect this narrower scope.
You leave with a document you can use on its own. If you then want us to activate this strategy through our other pillars, we offer a fifteen percent discount on the first six months of subscription.
We guarantee the quality of the deliverable and the rigour of the method. Commercial results depend on activation, which is measured over time. We do, however, commit to rewording the platform free of charge if it does not suit you after our presentation.