How we structured
the online voice of agency REA.
The client
REA is a photography agency based in the Paris area, specialised in corporate photography and event coverage. An experienced team, a solid portfolio, but a digital presence that had been intermittent until now.
The context
When we met, REA was posting on LinkedIn irregularly, with no calendar or editorial line. The company page had a few hundred followers, engagement per post stayed low. No newsletter, no regular touchpoint with existing contacts.
What we put in place
- Definition of an editorial line on two axes: showcasing services, an authorial perspective on corporate imagery.
- Monthly editorial calendar with two posts per week, alternating service and thematic formats.
- Launch of a monthly newsletter via Brevo, with the existing contact base and an enrichment strategy.
- Redesign of the visual signature of posts for consistency with the brand universe.
Discover our work for agency REA directly on their LinkedIn page.
See REA’s LinkedIn pageWhat we achieved
Numbers being consolidated. Tracked indicators: number of posts held over the period, average engagement rate, follower growth, newsletter open rate, inbound leads attributed to voice.
The latest news from REA.
Live feed from the agency’s website, proof of the editorial consistency in place.
Our conviction
Working with REA illustrates our main belief: consistency produces more effect than brilliance. A brand that shows up twice a week for six months builds a presence no one can contest.